On a recent weekday morning in La Mirada, a suburb outside Los Angeles, Steve Olive, 58, walked among hundreds of carpet rolls in red, green and lavender in a white, sun-drenched, 36,000-square-foot warehouse.
Laid out on the floor was a 150-foot stretch of rug, delivered by truck from Georgia a few days before, in the custom shade of Academy Red that is only available for the Oscars.
Mr. Olive himself may not be famous, but celebrities have strolled the plush craftsmanship of his carpet for nearly three decades.
His company, Event Carpet Pros, has supplied carpets for the Oscars, Golden Globes, Grammys and Emmys, as well as for Disney, Marvel and Warner Bros. movie premieres and the Super Bowl.
And, at a moment when carpets have moved beyond the classic red and become splashier and more intricate, his handiwork has become more prominent. He has crafted custom designs like a shimmering, sunlit pool carpet for the 2023 “Barbie” world premiere and a green-and-black ectoplasm drip carpet for the “Ghostbusters” world premiere in 2016 that took a month to create.
“I haven’t come across anything that we couldn’t do,” Mr. Olive, who founded the company with his brother-in-law, Walter Clyne, in 1992, said in an interview.
But this week — after a brief dalliance with a champagne shade two years ago — the Oscars opted for tradition and returned to a carpet in Mr. Olive’s exclusive Academy Red. The 50,000-square-foot rug was installed outside of the Dolby Theater in Los Angeles on Tuesday, in preparation for the ceremony this weekend.
