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<figure class="img_container" style="float:left;margin-right:10px;width:350px;;margin-bottom:5px;max-width:100%;"><img width="590" height="442" class="unveil" loading="eager" style="width:100%;max-height:100%" src="https://img.etb2bimg.com/files/cp/upload-1716881542-ethealthworld.webp" data-src="https://etimg.etb2bimg.com/photo/117625195.cms" captionrendered="1" alt=""><figcaption class="caption"></figcaption></figure>Mumbai: Wellness expert <a id="20810500" type="General" weightage="20" keywordseo="Luke-Coutinho" source="keywords" class="news-keywords" href="/tag/luke+coutinho">Luke Coutinho</a> and entrepreneur <a id="25191700" type="General" weightage="20" keywordseo="Narendra-Firodia" source="keywords" class="news-keywords" href="/tag/narendra+firodia">Narendra Firodia</a> have launched an independent platform called ‘<a id="25191697" type="General" weightage="100" keywordseo="You-Care-Lifestyle" source="keywords" meta.keywordsubtype="org" meta.entityname="You Care Lifestyle" meta.hostid="266" meta.entityid="You Care Lifestyle" class="news-keywords" href="/tag/you+care+lifestyle">You Care Lifestyle</a>’ to verify and authenticate health and wellness products in India. The platform will use the ‘Pink Tiger’ stamp, which involves rigorous third-party testing to ensure product quality and transparency. The co-founders have invested up to $1 million in the initiative, which aims to onboard 450 products from various brands within the next year. The funding will be used to expand offerings and enhance verification processes. The <a id="25191701" type="General" weightage="20" keywordseo="Pink-Tiger-Stamp" source="keywords" class="news-keywords" href="/tag/pink+tiger+stamp">Pink Tiger stamp</a> conducts random batch tests multiple times a year to ensure the reliability of products. <!– PROMOSLOT_M –><!– PROMOSLOT –>Luke Coutinho, Founder, You Care Lifestyle and a globally recognized expert in integrative and lifestyle medicine believes that in a world overwhelmed by wellness products and promises, authenticity and transparency are essential. He believes in using food as medicine, not as a replacement, but the quality of products in the market often do not meet this standard. He states, “With this initiative and the Pink Tiger Stamp, we aim to bridge this gap—empowering consumers to access authentic, high-quality food while inspiring brands to uphold the highest levels of transparency and accountability.” <!– PROMOSLOT_M –><!– PROMOSLOT –>The platform addresses issues like mislabeling and misinformation, aiming to encourage informed consumer choices and promote health-conscious decisions. </body>","next_sibling":[{"msid":117597716,"title":"Bill Gates predicts the next COVID19 like pandemic: "The chance of a pandemic is…"","entity_type":"ARTICLE","link":"/news/health-it/bill-gates-predicts-the-next-covid19-like-pandemic-the-chance-of-a-pandemic-is-/117597716","link_next_mobile":"/news/health-it/bill-gates-predicts-the-next-covid19-like-pandemic-the-chance-of-a-pandemic-is-/117597716?next=1","category_name":null,"category_name_seo":"health-it"}],"related_content":[],"seoschemas":false,"social_share":{"fb":"/information/health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products/117625199?utm_source=fb&utm_medium={{DEVICE_TYPE}}","x":"/information/health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products/117625199?utm_source=twitter&utm_medium={{DEVICE_TYPE}}","whatsapp":"/information/health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products/117625199?utm_source=wapp&utm_medium={{DEVICE_TYPE}}","linkdin":"/information/health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products/117625199?utm_source=linkedin&utm_medium={{DEVICE_TYPE}}","telegram":"/information/health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products/117625199?utm_source=telegram&utm_medium={{DEVICE_TYPE}}","copy":"/information/health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products/117625199?utm_source=copy&utm_medium={{DEVICE_TYPE}}"},"cat_msid":44909147,"cat_sub_msid":false,"msid":117625199,"entity_type":"ARTICLE","title":"Luke Coutinho and Narendra Firodia launch ‘You Care Life-style’ to confirm wellness merchandise","synopsis":"The platform will use the ‘Pink Tiger’ stamp, which entails rigorous third-party testing to make sure product high quality and transparency.","titleseo":"health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products","standing":"ACTIVE","authors":[{"author_name":"Online Bureau","author_link":"/author/479261596/online-bureau","author_api_link":"/author/479261596","author_image":"https://etimg.etb2bimg.com/authorthumb/479261596.cms?width=250&height=250&imgsize=2788&hid=266","author_additional":false}],"analytics":{"feedback":0,"views":241,"shares":0,"engagementtimems":1078000},"Alttitle":{"minfo":""},"next_promo_stories":[{"id":"117674599","type":"next_article"}],"artag":"ETHealthWorld","artdate":"2025-01-28 13:38:31","lastupd":"2025-01-28 13:38:32","breadcrumbTags":["You Care Lifestyle","Luke Coutinho","wellness product verification","consumer health transparency","Narendra Firodia","Pink Tiger Stamp","product quality assurance","integrative medicine"],"secinfo":{"seolocation":"health-it/luke-coutinho-and-narendra-firodia-launch-you-care-lifestyle-to-verify-wellness-products"}}” data-type=”information” id=”news_dtl_117625199″ on-line=”” page-title=”Luke Coutinho and Narendra Firodia launch ‘You Care Life-style’ to confirm wellness merchandise”>

The platform will use the ‘Pink Tiger’ stamp, which entails rigorous third-party testing to make sure product high quality and transparency.

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Mumbai: Wellness knowledgeable Luke Coutinho and entrepreneur Narendra Firodia have launched an impartial platform referred to as ‘You Care Lifestyle‘ to confirm and authenticate well being and wellness merchandise in India. The platform will use the ‘Pink Tiger’ stamp, which entails rigorous third-party testing to make sure product high quality and transparency.

The co-founders have invested as much as $1 million within the initiative, which goals to onboard 450 merchandise from varied manufacturers inside the subsequent 12 months. The funding shall be used to increase choices and improve verification processes. The Pink Tiger stamp conducts random batch checks a number of occasions a 12 months to make sure the reliability of merchandise.

Luke Coutinho, Founder, You Care Life-style and a globally acknowledged knowledgeable in integrative and life-style medication believes that in a world overwhelmed by wellness merchandise and guarantees, authenticity and transparency are important. He believes in utilizing meals as medication, not as a alternative, however the high quality of merchandise out there typically don’t meet this normal. He states, “With this initiative and the Pink Tiger Stamp, we purpose to bridge this hole—empowering shoppers to entry genuine, high-quality meals whereas inspiring manufacturers to uphold the best ranges of transparency and accountability.”

The platform addresses points like mislabeling and misinformation, aiming to encourage knowledgeable shopper selections and promote health-conscious selections.