Titan-backed NOTO ice cream has raised ₹15 crore in a funding round led by Inflection Point Ventures for market, and product portfolio expansion. The funding saw participation from JITO and Lets Venture.
The Indian ice cream market, valued at ₹228.6 billion in 2023, is projected to reach ₹956 billion by 2032. With this funding, NOTO plans to expand into tier-2 and tier-3 cities, introduce new flavours, and upgrade its infrastructure.
Founded in 2019 by Varun Sheth and Ashni Shah, NOTO operates in multiple cities, including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Pune, while expanding into Ahmedabad, Kolkata, and Lucknow. The brand is available on food delivery platforms like Swiggy and Zomato, as well as quick commerce platforms such as Zepto, Blinkit, Instamart, and Flipkart.
