It is official — Bershka has landed in India. The Spanish high-street brand, part of the Inditex group (which also owns Zara, Massimo Dutti, and Pull&Bear), has opened its first Indian store in Mumbai at Phoenix Palladium.
The 472-square-metre store offers a sleek, urban, and immersive retail experience, with a strong focus on product curation, seamless navigation, and digital integration. As the brand’s communications team explains, “Bershka comes at a time when the Indian market is growing in terms of streetwear and its embrace of contemporary fashion.”
An immersive retail experience | Photo Credit: Special Arrangement
And it is true — India’s Gen Z and millennial shoppers are embracing fashion that reflects individuality, fluidity, and an effortless blend of global and local aesthetics. Bershka’s arrival aligns perfectly with this shift, offering a mix of trend-driven streetwear, statement denim, and versatile basics that resonate with young Indian consumers.
New retail experience
The layout | Photo Credit: Special Arrangement
One of the store’s striking features is its imposing 10-metre-high façade — a recognisable design statement made from square steel panels that connects aesthetically with the interiors.
Expect breathable fabrics and a strong focus on denim | Photo Credit: Special Arrangement
Bershka is also bringing a tech-forward approach to its shopping experience, integrating self-checkout stations alongside traditional cash registers. “While self-checkout is still a new concept in India, we believe it will give shoppers the autonomy to browse and purchase at their own pace,” says the Bershka communications team.
The collection
Unlike a copy-paste global rollout, Bershka has been mindful of India’s climate and fashion preferences. While the collection retains the brand’s signature aesthetic, expect lighter, breathable fabrics and a strong focus on denim — a wardrobe staple for Indian youth.
Although there is no official India-exclusive collection (yet), the brand hints at the possibility of a small capsule collection in the future, specifically tailored to local tastes. This suggests that Bershka is taking a long-term view of its expansion in India, adapting to consumer needs while maintaining its global brand identity.
The finer details | Photo Credit: Special Arrangement
In a surprising move, India will be the first country to experience Bershka’s new loyalty programme, even before its home market in Spain. This exclusive programme will offer shoppers early access to new drops, special collections, and exclusive perks.
Bershka’s India debut is not about another international brand entering the market — it is a testament to how global fashion players are now seeing India as a style hub in its own right. With its fashion-forward approach and a fresh take on retail, Bershka is well-positioned to tap into this evolving landscape.
Bershka offers garments and accessories, including bags, belts, glasses, and caps, for men and women, priced between ₹500- ₹2,500 and above
Published – February 28, 2025 03:32 pm IST
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